Business Planning : Avoiding Archilles' Heel

I've mentioned this before, but those who are familiar with Jurong Junior College would know that the school strongly supports the entrepreurial endeavours of its students.


This can be seen by the 4 student-operated businesses in the school, jointly run by the Enterprise Club.


The E³ Programme that Youth Enterprise Academy conducted for the students was to help them bolster their business planning skills to help them to grow these 4 enterprises, as well as to enable them to perform better for business plan competitions.


The students were quick learners, no doubt accelerated by their experiences in business operations. The marketing strategies and campaigns that they were able to come up with were great.


The Archilles' heel of any business plan is often the finance portion of the business plan. Students often make the mistakes of overprojecting initial sales, or tweaking the figures just so that the business would break-even in a year.


Investors and VCs however, can sniff out any financial loopholes faster than you can say 'oops.' And I was glad that none of the students committed those fundamental flaws.


Here's a quick look of what transpired over the 2-day workshop.

BU2: The Seven Flowers

Planning can be fun too!

A quick look at successful marketing campaigns by companies

And the final presentation after 2 days of hard work!