Monday, February 26, 2007

The Smaller, The Better

If you thnk that younger children can never be entrepreneurial, you've obviously NOT met the boys of St Stephen's School.
They're smart, speak impeccable english, have a great vocabulary, and comes up with the most interesting bazaar and product ideas EVER.

I mean, honestly, who would have thought of using Crocs sandals in a game, or mini-golf to raise fun?

Youth Enterprise Academy was engaged to train the students and to teach them the finer points of entrepreneurship. We taught them how to sell, market and promote their products.
I'll be the first one to tell you that I honestly didn't think that red packets stuffed full of surprise candy and chocolate would sell during the bazaar but they were the first one to sell out! Other great ideas that came up were ang bao cranes, bookmarks and other small gifts made from low cost items. I figured it's probably the Kinder Surprise mentality but it probably means that these kids know their target customers more than I do.

But just coming up with good products isn't good enough. You have to back it up with great marketing and promotion. The boys from Soldiers of Fortune created a pretty good and effective example:



At the end of the day, it was a really good practice for the boys, to learn from their mistakes that they made during the bazaar. I hear that they're going to have another bazaar in the later half of the year so all the best boys!