XOXOis a label popular with girls and women.
during my trip to Japan, i got into a lingerie shop called Northerly,
where they stock up on XOXO's lingerie,
and they have a customization service. too bad there isnt a site by them.
so basically i get a plain bra, which i got hot pink dont know why dont ask me since i dislike pink,
and i had them jewelled.
straps changed as well, from plain ones, to cross back. its really lovely,
the straps are criss-crossed, so from the back, it looks sport bra-ish.
and of course, the bottom of the lingerie set is jewelled too, small black crystals.
okay pictures speak well i figure,
am posting this because im trying to make headway for my lingerie business,
hopefully soon enough,
and this is what i aim to do, customize lingerie for women out there,
and well, in the long run, i do want to attempt bringing in different kinds of lace, straps and crystals too.
till then, show some love eh?
check back, creepupmytee.blogsp.
2 comments:
interesting! so how does XOXO work? and how to they customise your lingerie? do XOXO train Northerly staff to customise?
or does Northerly send the request to XOXO and then XOXO make your order and you collect it from Northerly?
any business techiques you can learn from XOXO?
XOXO is a fashion company, go XOXO's website, for details.
Northerly is just a shop that stocks XOXO, just like Minoshe stocking Pierre Cardin lingerie. it works the same way.
the customizing service thats provided by Northerly, is solely Northerly's idea, i heard. they offer changing of bra straps and adding of diamantes and sew / iron-ons.
its all done within the hour after you make your request (of course paying for the additional service), or at longest, within a day.
business techniques wise, i think they handle customers really well. not so much important about the business itself because there are too many lingerie shops in Japan and they are generally so much cheaper compared to Singapore's, but rather, i pick up their conversational skills, they mingle with customers, trying their best to find out what their customers want as far as possible to feel good inside, despite the language barrier.
and these, i want to apply to my business too.
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